PLAECO
Say it like:
[play -co]
role:
Creative Director, Graphic Design,
Photography, Videography, Web Design
PLAECO originally came to life in 2012 as Jimmy Bowron needed a business name for his personal photography and film business. It wasn't until 2015 when Colton Haaker joined the picture and the two began discussing plans for an apparel business. The plan was to create a company based on the premise to inspire people to get out and create rad shit as well as help fun PLAECO feature films. Three years later PLAECO has a successful self propelled youtube channel and has created films for numerous industry leading brands.
CREATE RAD SHT
Mission Statement: To inspire all to get out and Create RAD SHT every damn day!
BRANDING
LOOKBOOK
web design
The website needed to have a modern, clean, simple feel to it. We chose to keep the imagery as the primary focus - even over the products as the PLAECO moto is Create RAD SHT.
viral video content
product design
logo sheet
The 2018 PLAECO logos and colors to be used on apparel.